Google reveals fascinating trends of Pakistan's searches in 2020

Google reveals fascinating trends of Pakistan’s searches in 2020

Year in Search 2020. YouTube/Google South Asia/via The News
  • Google says some of the topics that saw most traction were TV shows “dubbed in Urdu”, how to “adopt a pet”, and “mental health support” resources
  • Pakistanis were also curious about how to ramp up “charity work” and how they could introduce more “reusable” products in their lives
  • There was a 109% growth in the searches for “disease prevention” amid the coronavirus pandemic

KARACHI: Everyone’s lives have been significantly impacted by the coronavirus pandemic over the course of past year and the effect carried over onto what Pakistani people searched on Google in 2020.

As coronavirus infections in Pakistan grow past half a million, Google has released its ‘Year in Search’ report for 2020, indicating what the most popular topics and queries  from citizens were.

According to Google, some of the topics that saw the most traction on the Alphabet Inc-owned search giant included “kids’ home activities,” TV shows “dubbed in Urdu”, how to “adopt a pet”, and resources for “mental health support”.

In addition, people were curious about how to ramp up “charity work” and how they could introduce more “reusable” products in their lives — the latter a likely impact of a global conversation surrounding the climate emergency.

Not only that, Pakistanis were surprisingly also interested in “gender equality” as well.

The “deep-dive” report shows the collective trending online searches, shedding light on what captured the Pakistani people’s curiosity as well as opportunities for brands.

In this regard, Google’s industry head for the South Asia and Asia Pacific regions, Faraz Azhar, noted that the coronavirus pandemic has impacted people’s lives “in fundamental ways” and “changed how we live our lives significantly”.

“It also created the desire for us to connect to our wider community and give back — as witnessed by the 41% increase in searches for ‘sadaqah’,” Azhar added.

According to the report, there was a 109% growth in the searches for “disease prevention”.

Moreover, searches for “gender equality” saw a 40% increase, while those for “mental health support”, “reusable”, and “charity work” shot up 100%, 128%, and 122%, respectively.

It looks like with more time at home and the consequent boredom, people wished to do more work, as is evident by a 71% increase in “how to be productive”. Others were more interested in playing online games but that comes with body aches, so searches for “gaming chair” grew 90%.

Furthermore, some considered getting a furry partner for themselves to pass the time and invest more energy into a living being, leading to a whopping 700% rise in searches for how to “adopt a pet”. Others, on the other hand, wondered if they could maybe earn some more money, causing a 223% growth in searches for “stock investing”.

Similarly, parents had children-related worries as classes shifted online and adults were working from home. This translated into a 250% increase in searches for “kids home activities”, 328% surge in those for “dubbed in urdu”, and a 140% growth for “easy dessert”.

Google’s country head for Customer Solutions Sales in South Asia, Aamir Altaf, said that “in a year of historic challenges, happiness and joy have been very welcome”.

“Consumers are embracing the brands that spark joy and create a safe space for them to take a break,” Altaf said.

“Take gaming for example. We saw an increase of 35% searches for ‘online games’ vs. 15% decline during the same period last year.”

Top Search

  1. Pakistan vs England
  2. Coronavirus
  3. Zimbabwe vs Pakistan
  4. Google Classroom
  5. US Election 2020
  6. PSL 2020
  7. India vs New Zealand
  8. England vs Australia
  9. England vs West Indies
  10. Worldometers

People

  1. Marvi Sarmad
  2. Uzma Khan
  3. Joe Biden
  4. Alizeh Shah
  5. Hareem Shah
  6. Minahil Malik
  7. Falak Shabir
  8. Asim Azhar
  9. Esra Bilgiç
  10. Sarah Khan

Coronavirus

  1. Thank you Coronavirus helpers
  2. Coronavirus tips
  3. Coronavirus update
  4. Worldometer
  5. Cases in Pakistan
  6. Pakistan Medical Council
  7. Quarantine
  8. Covid-19
  9. Symptoms
  10. Vaccine

Events & Occasions

  1. US election
  2. Leap day
  3. International women’s day
  4. Australia fire
  5. Gilgit Baltistan election 2020 result
  6. Beirut blast
  7. Motorway incident
  8. Kabaddi world cup 2020
  9. Under 19 world cup
  10. Khabib vs Gaethje

Gadgets

  1. Huawei Y9a
  2. Infinix Note 7
  3. Vivo V20
  4. iPhone 12
  5. Infinix Hot 9
  6. OPPO F17 Pro
  7. Vivo S1
  8. Vivo Y20
  9. Vivo Y51
  10. Huawei Y6p

Movies & TV

  1. Ertugrul
  2. Mere Paas Tum Ho
  3. Money Heist
  4. Bigg Boss 14
  5. Mirzapur Season 2
  6. Deewangi
  7. Mera Dil Mera Dushman
  8. Kuruluş: Osman
  9. Ehd-e-Wafa
  10. Joker

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